Rose Rebellion- Spring Scents Campaign
Social Media Design, Photography & Content StrategyAbout the Project
Deadwood South Boutique is one of the few local retailers carrying Rose Rebellion, a western-inspired boutique fragrance line. This campaign was designed to celebrate a new spring scent launch, reintroduce the collection to existing followers, and give local customers a reason to visit the store rather than ordering directly online.
The Work
A two-phase Instagram and Facebook campaign built around a new spring scent launch. Phase one was a series of platform-specific teaser graphics with unique caption copy for each platform. Phase two was the full product carousel reveal, moving audiences from product discovery to an in-store call to action.
My Role
Full creative production from concept to delivery. I conceptualized and shot all product and lifestyle photography, designed every graphic in Adobe Creative Suite, and wrote all copy and captions individually for each platform. The campaign was structured intentionally as a two-phase series, building anticipation before the reveal.
Phase 1 - Teaser
Deadwood South Boutique — Seasonal & Event Graphics
Every boutique needs graphics that show up for the moment, whether that's a holiday, a local event, or a weekend sale. These pieces were created for Deadwood South Boutique's social media presence, each one built around the owner's vision and tailored to fit the occasion while keeping the brand feeling consistent and recognizable.
Social Media Design & Copywriting
